pivoting

Pivoting is when someone changes direction or focus suddenly.

You might hear people use the word "pivoting" in business meetings or news articles. It usually means that a company or organization has decided to change its main goal or strategy, often because something isn't working out as planned. For example, if a restaurant starts serving coffee instead of just food, they're pivoting into the coffee market. Or if a politician changes their stance on an issue after public feedback, we might say they're pivoting to stay relevant.

The word "pivoting" can also be used in sports and physical activities. In this sense, it means rotating or swinging around a central point, like when you pivot your feet to change direction while dancing. But in general business or everyday contexts, the meaning is more about changing course or adapting to new circumstances.