niche
A niche is a specific area or activity that someone specializes in.
In everyday life, we use the word "niche" a lot when talking about jobs or hobbies. For instance, if your friend works as a social media manager for a small business, their niche might be helping mom-and-pop shops create online presence and branding. On the other hand, an artist's niche could be creating custom portraits of pets. People often talk about finding their niche too - it means identifying what they're good at and enjoy doing so they can focus on that area.
How common is "niche"?
It has a balanced usage among all categories: speech, fiction, newspapers and academic texts.
noun
A cavity, hollow, or recess, generally within the thickness of a wall, for a statue, bust, or other erect ornament. Hence, any similar position, literal or figurative.
verb
To place in a niche.
Example: a niched vase
adjective
Pertaining to or intended for a market niche; having specific appeal.
Example: niche audience
Real examples of "niche" in context
