mystique

Mystique usually refers to an air of mystery or intrigue that surrounds someone or something. This can make them seem interesting and even a little bit mysterious.

When we talk about someone's mystique, we often mean that they have a certain charm or appeal that makes people want to know more about them. It might be because they're a famous musician who keeps their private life under wraps, or an artist whose work is full of symbolism and hidden meanings. Even a company can have mystique if it's seen as innovative and forward-thinking, but its inner workings are not well understood by the general public. People often use words like "enigmatic" or "intriguing" to describe someone with great mystique.