hype

An hype is excitement or enthusiasm for something, often in a way that's exaggerated or overdone. You can also think of it as a loud and enthusiastic buzz about something.

You hear people talking about hype all the time, especially when they're discussing new movies, music releases, or upcoming events. For example, if someone says "The latest superhero movie is getting a huge hype", they mean that everyone's super excited and talking about it nonstop. The hype can be created by social media, influencers, or even just word of mouth – it's the energy and attention that something's getting from people in general. Sometimes the hype dies down once people see the thing itself, but other times it keeps going and becomes a kind of cultural phenomenon.