conceive

Conceiving something means creating or coming up with a new idea in your mind.

When we talk about conceiving something, it's often not just about physically making something. Instead, it's usually about thinking of something that doesn't exist yet. For example, when an artist tries to conceive the next big painting, they're trying to imagine what it will look like and how it will make people feel. Conceiving a story or a novel is similar – writers are thinking about characters, plotlines, and settings in their minds before putting them down on paper. Even entrepreneurs who want to start a new business might need to conceive the idea of what kind of product or service they'll offer.